Bio
As Director of Communications and Director of Marketing, and Communications at a Manhattan non-profit with a national reach and a local private school respectively, Nancy engaged in hands-on brand leadership. Prior to her relocation to New York City, Nancy led an award-winning communications and design firm in the Midwest for more than 15 years with clients in finance, education, law, transportation, the arts, sports and leisure, and manufacturing. She served as President of the Art Director’s Club of Cincinnati for two years early in her career.
Strategic Visual and Content Storyteller
“Recently, I was astonished to hear a talented designer with good programming skills declare repeatedly, ‘I don't design for paper. Print is dead.’ We are so lucky today to have a plethora of marketing tools at our disposal! Why would any branding professional want to confine themselves to just one avenue to tell the client's story—particularly when research tells us that prospects need to hear a new concept seven times before heeding the call to action? I am media agnostic. My driving force is the transmission of the client's message in all of its nuances. Remembering the features and benefits of a service or product is so much easier when it is grounded in stories, and those stories should be conveyed on the platforms and at a rate that our prospect likes to receive information. (I have even communicated messaging through events!) A consistent story across multiple channels to external and internal audiences is the most straightforward and effective method for building the brand.”
